A new name and new ambitions: 
La Banque Postale Asset Management is now LBP AM

In 2023, La Banque Postale Asset Management is bringing together its strengths under a new name – “LBP AM” – and new visual identity. This choice addresses several challenges, including updating its brand and enhancing its visibility. The idea behind it is to support our positioning as a fully-SRI multi-specialist conviction-based manager, while reaffirming our affiliation with our main shareholder, La Banque Postale.

Why is La Banque Postale Asset Management becoming LBP AM ?

We are taking on a short and striking name that retains our natural affiliation with La Banque Postale and La Poste group. A shorter name makes the brand’s identity intuitively more dynamic, reflecting the trajectory of a player that never sits still – in recent years, LBP AM has successfully innovated and transformed itself, particularly through several expansions and acquisitions.

This new name restores asset management as the bedrock of our image by highlighting the letters “AM” (for Asset Management). Using the LBP AM acronym enhances the affinity of our relationships with our investor clients and is a better fit with our international ecosystem – an advantage in expanding into new European markets. 

New ambitions 

This change illustrates our new ambitions. In 2023, LBP AM is stepping up the pace of its development, including a planned acquisition of La Financière de l’Echiquier*, growth among third-party clients in France and elsewhere Europe, and a broader offering in non-listed assets.

This rebranding aims to cast an umbrella over all of our third-party clients, both external ones and clients of the La Banque Postale network. It expresses our mission to “Derive greater value from financial, natural and human capital, and to assist our clients in their sustainable transitions”, along with the promise of “Convictions at the service of all financial, environmental and social performances”.

Lastly, our affiliation with La Banque Postale group is preserved in the LBP AM acronym – which is already widely used by the financial ecosystem to refer to the management company – as well as in the new logo’s features, which retains the “historical” colours of the silhouette and the incomparable symbolic value of the stylised “bluebird” designed by Guy Georget in 1960.

> Discover our new identity.

> Read the press release (french only).

*Acquisition project: the transaction remains subject to the approval of the Autorité des Marchés Financiers (AMF) and the Autorité de la concurrence. Acquisition subject to closing.